Article from Small Business Opportunities Magazine, March 2007
Explosive growth for superhot hockey franchise.
Pete Fry began his hockey career when he was eight years old and living in Toronto. Some 17 years later when it came to an end after he had become a Western Hockey League All-Star and a draft choice of the NHL’s New Jersey Devils, the former goalie was at a loss.
“I was very passionate about hockey and suddenly it was gone,” Fry recalled. “I really didn’t know what I was going to do.”
But a motivational tape given to Fry by a neighbor proved his epiphany. The message was simple: “Find something you love and do what you love in a way that creates value for people.”